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The Launch of

Kaitlyn Athena Website Launch


Welcome to

Hi everyone! I want to take the time to introduce myself and my mission in this first blog post. I'm so excited to be launching this brand and to have all of you be part of this amazing time in my life!

A little background about myself...

I grew up in Florida and South Carolina, and fashion has been a part of my life for as long as I can remember. My family would probably agree, considering I've been giving them fashion advice since I was 9. (Just ask my aunt if she still wears brown socks with black shoes!) I graduated from the University of South Carolina with a degree in fashion merchandising, and since then I've been very fortunate to gain amazing experience at some major luxury fashion brands, including Escada, David Yurman, and John Varvatos, just to to name a few. Every step in my career has led me here: starting my own brand and launching an online boutique.

My Mission...

My mission is to make it easy and convenient for everyone to find the best NYC fashion. I believe the way we dress can fully define the way we feel about ourselves. With my clients, I push them to try new things and break away from their normal look. I encourage them to find their own personal style, to embrace the pieces and trends that make them feel confident. Everyone deserves to have the same experience, even if you aren't (yet!) a client of mine. My hope is that through this blog, I can give the same confidence to those who need it.

Whats next...

You can expect to find behind-the-scenes videos and pictures of styling projects, tutorials on fashion trends, my favorite looks, and new product to shop weekly. I would love your feedback on this post and others!

Stay tuned: The best is yet to come.


Kaitlyn Athena

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