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New Arrivals

New Arrivals

New Arrivals I'm so excited to announce our new arrivals!  It took a bit of time to get the product shot but we finally got them done and they look amazing!  These pieces touch on a few of my favorite trends at the moment which I'll go more in detail below.  If you'd like a sneak peak before these even go live on the website, join our VIP group on Facebook.  We do live pre-sales, album sales, plus have a lot of fun games and prizes!    JOIN VIP GROUP Embroidery This might be my favorite trend right now.  From...

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A Behind the Scenes Look at a Fashion Photoshoot

A Behind the Scenes Look at a Fashion Photoshoot

"The key to a successful photoshoot is always in the prep."   I'm so lucky to have friends in the industry who pounded this into my head before our first photoshoot for the website.  I've done plenty of photoshoots and videos for other companies, but it's a different animal when you are responsible for planning the entire day yourself.  It was a lot of pressure and stress, but I couldn't have asked for a better turn out!  Now let's dive into the real behind the scenes look at a Fashion Photoshoot!   The Prep I'm one of those people who...

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Saturday: Outfit Inspiration

Saturday: Outfit Inspiration

My favorite day of the week: Saturday.  Mostly because if you are like me you have a full 24 hours to do whatever you like.  That usually means wandering around the city; either grabbing brunch with friends, looking around for the best shopping, or literally getting lost on purpose to see what new places we can find.   Finding stylish outfits for days like this are only difficult because I like to be as comfortable as possible to walk for miles.  Thats where today's outfit inspiration comes in.  These pieces are so stylish yet super comfortable. Marc Jacobs Backpack Marc...

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Valentine's Day

Valentine's Day

Whether you have plans for a hot date, a fun night out with friends or just a calm evening at home I hope you have an amazing Valentine's Day!  I'm not big on the Holiday, but I do think it's pretty amazing to have a day centered around showing other people how much you love them.  I've put together a few outfit ideas for you guys that don't scream the obvious "Valentine's Day" theme (queue the heart shirt you wore in 5th grade). FOR YOUR NIGHT OUT WITH FRIENDS Houston Bomber Jacket LES Jeans Bleeker Bomber Jacket Rivington Tank & LES Jeans FOR YOUR HOT...

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The Launch of KaitlynAthena.com

The Launch of KaitlynAthena.com

  Welcome to KaitlynAthena.com Hi everyone! I want to take the time to introduce myself and my mission in this first blog post. I'm so excited to be launching this brand and to have all of you be part of this amazing time in my life! A little background about myself... I grew up in Florida and South Carolina, and fashion has been a part of my life for as long as I can remember. My family would probably agree, considering I've been giving them fashion advice since I was 9. (Just ask my aunt if she still wears brown...

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